The Sports Informant

The U.S. Bicycling Hall of Fame has joined forces with the California Bicycle Museum and expanded the board of directors to include the board members of both organizations.

The expansion agreement brings together two best in class operations, one of the most extensive bicycle collections in the world and the home of all 128 athletes inducted to the Hall of Fame throughout its 25 year history.

“This is an exciting milestone,” said Hall of Fame Board President Dawn Wylong. “We will portray cycling history with two very unique collections administered by two experienced boards coming together. We’re confident that this expansion will quickly bring success to the Hall of Fame in its new home. ”

Previously located in Somerville, N.J., the U.S. Bicycling Hall of Fame announced relocation to Davis, California in 2009. The Hall of Fame is planning a grand opening celebration open to the public on April 24 at the new location at 303 B Street in downtown Davis within Central Park. The Hall of Fame will now provide visitors the opportunity to view the UC Davis Pierce Miller Collection of antique bicycles, the extensive catalog of memorabilia from the Hall of Fame, the recent 2009 class of Hall of Fame inductees, along with recent acquisitions of key cycling artifacts.

“It’s exciting to be a part of a national treasure like the Bicycling Hall of Fame” said Anthony Costello, President of the California Bicycle Museum who is joining the Hall of Fame Board of Directors. “This combined organization has a real opportunity to create the world’s most complete collection of celebrated athletes and historical cycling artifacts under one roof.”

The U.S. Bicycling Hall of Fame also announced April 7 that it is launching a new brand identity as the organization prepares for its grand opening later this month. After moving from New Jersey to establish its new home in Davis, the nearly 25-year-old Hall of Fame has been working to promote the organization as a leader in the bicycling history and home to the country’s greatest cycling athletes.

“We are ecstatic to be rolling out our new brand and logo in time for the grand opening in Davis,” Wylong said. “We’ve worked hard to develop an identity that is true to the mission of the Hall of Fame and we’re confident that our inductees, past and future, will be proud of the results.”

With the grand opening ceremony of the Hall’s new building slated for April 24 at noon, preparations to immediately utilize the new logo are well underway.

The three-story building, located in downtown Davis, will prominently feature the logo and brand style throughout its unique collections of bicycles and bicycle racing memorabilia.

“We’re inviting everyone to come see us on April 24,” Wylong said. “This free event is a way for us to announce that we’re officially open for business and to give back to the local community that has welcomed us with open arms over the last year.”

The new logo is designed and managed by Tacket/Barbaria, a Davis firm specializing in brand management for companies and non-profits.